Understanding the Design of a Suite of Television Idents
This is when a television channel is designing a new television ident, they do not only create one, they create multiple also known as a suite.
When they create a suite they essentially create multiple, all the idents in the suite would be linked together by the same theme.
A suite of idents allows for a variation and interest for the audience, the audience would not necessarily get this with one.
Brand identity is created and mentioned by having a whole suite of idents connected with one theme.
Time and Place:
Having a suite of television idents helps to make sure the correct ident is played in front of the content related to it. An ident would have a certain tone that would be needed at a certain time day, for example when children come back from school, the ident would have a tone suited to their tone.
The first ident of the suite mainly showcases bikes so, this ident would be broadcasted just before a programme the relates to bikes or a motor vehicle of some sort. It would be shown in the afternoon as their audience would return home. The audience that this relates to would be motor vehicle enthusiasts
Hippos are the main focus of this ident, due to them swimming in a circle formation which is an iconic style of the BBC. It would appeal to people who areinterested in sea life animals. The ident would mainly be shown before a programme relating to sea life animals, this can be on the early afternoon of a weekend to make sure their audience are watching
This ident is very general so, it can be broadcasted before most programmes. Due to what it shows, it would be broadcasted mainly during evening and nigh time.
Finally, this ident is mainly aimed at students so, it would be broadcasted at aroun 4 o'clock in the afternoon. This is ideal because most student would be back home at around that time.
The suite above has been created by the BBC. The theme of the suite is a circle all of the idents retain a circle of some sort.
The theme appeals to practically everyone who watches the BBC, this is because the BBC is using their iconic circling technique that their audience is used to.
They have used the same circle theme in different ways in their idents. In their idents they use objects in the ident to create an on going circle. One example is the hippos swimming in a circle formation.
All the idents are entertainment based. They are there to amuse the audience right before a show or programme. This is because the indents use animations that only amuse and have very little to no informational content within them.
Some idents are intend to be used in certain times of the year. For example a christmas themed ident would be broadcasted during the holiday season in December.
The circle themed suite convays that The BBC is simple and straight forward. Also i believe that the circle means they have content being broadcasted all year round.
The design of the suite retains continuity and all the idents have consistency within them. So it keeps their audience loyal to their brand and content that they produce. Each ident is 32 seconds long, this keeps their idents short and straight to the point
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