Understanding Limitations of a Television Idents
Typography:
Typography is a style of writing that is used for idents. The typography has to be the same for all idents within the same organisation. However, this is a positive because it gives the organisation continuity.This allows the viewer to easily identify the ident is made by the same organisation. Also it is easily transferable so, other idents made by the same organisation will have the same typography. This allows the organisation to save time and effort as their idents will have the same typography.
The images above are idents made by the BBC. They all have the same 'BBC' Typography
Colour:
Colour is used on all idents to make them easily recognisable to the organisation that created it. However, colour can be a restriction because different organisations would have a specific tone of colour which would be copyrighted. On the other hand, it is not bad as what is seems because it would create consistency within the brand.
The image above shows how the BBC uses colour in their different channels, i.e red for new, yellow for sports etc. This helps the audience in identifying the channel they want to watch.
Aspect Ratio:
Aspect ratio is a way of identifying the dimension of the screen. For example 16:9 is the ratio dimension of watching on a wide screen television (which is currently the standard). It helps the studio to know what aspect ratio to produce their content so, their content will fit on most if not all people's television screens. It can be a limitation if content made for a 16:9 screen is shown on a 4:3 screen(old tube tv) it would not appear properly.
From the image above you can get an idea of aspect ratio. As mentioned earlier if 16:9 content is shown on a 4:3 screen wil not be shown properly. Essentially the right and left side will not be shown as it can not fit on a 4:3 screen.
Adhering to a Desired Tone:
This is where an ident keeps a certain style/tone. This can be a limitation as an ident would be restricted to havigng a certain style, not being able to change very much. On the other hand, this is a good thing as it keeps consistency, allows to appeal to the target audience and retains the tone of the television channel.
The two examples of above completely different idents. The first one is a CBBC dient, it retains a playful, happy and colourful tone. Where as the BBC News ident retains a serious and important tone.
Duration:
This is very important to keep in mind when producing a television ident. It is better to have a 3 minute long ident than just keeping an ident that lasts 30 seconds. Thais because it gives studios the convience of having more than they need. For example if there were to be a delay in a programme they can play the longer version rather than the shorter one.
The idents above extremely similar, the second one is a more longhand version of the first one. They do this for the reasons i mentioned earlier.
The images above are idents made by the BBC. They all have the same 'BBC' Typography
Colour:
Colour is used on all idents to make them easily recognisable to the organisation that created it. However, colour can be a restriction because different organisations would have a specific tone of colour which would be copyrighted. On the other hand, it is not bad as what is seems because it would create consistency within the brand.
The image above shows how the BBC uses colour in their different channels, i.e red for new, yellow for sports etc. This helps the audience in identifying the channel they want to watch.
Aspect Ratio:
Aspect ratio is a way of identifying the dimension of the screen. For example 16:9 is the ratio dimension of watching on a wide screen television (which is currently the standard). It helps the studio to know what aspect ratio to produce their content so, their content will fit on most if not all people's television screens. It can be a limitation if content made for a 16:9 screen is shown on a 4:3 screen(old tube tv) it would not appear properly.
From the image above you can get an idea of aspect ratio. As mentioned earlier if 16:9 content is shown on a 4:3 screen wil not be shown properly. Essentially the right and left side will not be shown as it can not fit on a 4:3 screen.
Adhering to a Desired Tone:
This is where an ident keeps a certain style/tone. This can be a limitation as an ident would be restricted to havigng a certain style, not being able to change very much. On the other hand, this is a good thing as it keeps consistency, allows to appeal to the target audience and retains the tone of the television channel.
The two examples of above completely different idents. The first one is a CBBC dient, it retains a playful, happy and colourful tone. Where as the BBC News ident retains a serious and important tone.
Duration:
This is very important to keep in mind when producing a television ident. It is better to have a 3 minute long ident than just keeping an ident that lasts 30 seconds. Thais because it gives studios the convience of having more than they need. For example if there were to be a delay in a programme they can play the longer version rather than the shorter one.
The idents above extremely similar, the second one is a more longhand version of the first one. They do this for the reasons i mentioned earlier.
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